Taking a deeper look at this definition, there are some key terms that should be clarified: endobj There are three types of focus group questions: 1. H��S�n�0��+�H���ǭq�}�z Parents share their views on local child care programs, and on what could be done to improve them. %PDF-1.5 Examples: A focus group of parents of preschoolers meets to discuss child care needs. Though the focus group discussion should be recorded to ensure an accurate record of the Conducting focus groups 7. The sample for a focus group has individuals with characteristics of the overall population and can contribute to helping the research gain a greater understanding of the topic. General questions for focus groups In general it is suggested that no more than 10 or 12 general questions are asked during Focus Groups. These fall into four categories, each of which is detailed below. Download. There are only a few basic rules to … Engagement questions: introduce participants to and make them comfortable with the topic of discussion 2. This guide presents the essential steps in planning focus groups, and it describes criteria for selecting moderators to conduct the groups. 0000051839 00000 n These guides were used to conduct focus group discussions and in-depth interviews on longer-acting and permanent contraception among women, men, service … A focus group is most … 1 Remember that focus groups are usually not an effective or even ethical way to discuss topics where a participant might feel the need to disclose personal information, such as HIV status or experience with domestic violence. It is often the case that government planners, product design engineers, and other professionals who design products and … 110 0 obj << /Linearized 1 /O 112 /H [ 726 481 ] /L 148916 /E 52146 /N 18 /T 146597 >> endobj xref 110 15 0000000016 00000 n Using focus groups for evaluation 2. x�m�M�@����cuXwt�U~$B��! A discussion guide may facilitate structuring the focus group discussion by highlighting the topics that need to be covered. I will guide the conversation by asking questions that each of you can respond to. There are no right or wrong answers to these questions. Focus group discussion with men in Dar es Salaam, Tanzania, about the use of health services during pregnancy and endobj 4 0 obj <>>> In a typical market research discussion, various different types of focus group questions should be asked of participants. Dos and don’ts of a positive focus group experience 5. Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. Two of the most important tasks facing the small business owner is understanding the market and gauging consumer and public reaction. Hints for Developing Your Own Sample of Focus Group Questions. Focus Group Discussion Guide Sample I. 0000003786 00000 n 0000001574 00000 n A focus group is a conversation that focuses on specific questions in a safe and confidential environment. Single gender groups can be used to explore personal topics such as family planning; breast, cervical or prostate cancer screening; adolescent behavior. <> Sample Focus Group Topic Guide. Focus group examples. 8 0 obj %���� Moderator’s Guide: Code of Conduct Focus Group Sessions Introduction This guide is designed to aide in the conduct of employee focus group sessions to solicit feedback on proposed enhancements to [Company Name]’s Code of Business Conduct & Ethics. 0000001908 00000 n What is an employee focus group? $.' Based on classical grounded theory analysis, we found that peer-to … !U�8+�j[W��z ��z=���3A�sZl*�*eěf5tp�6�ox[�e{W��]���Ť`.w�h�w��}I+8�IF��ҏ�-�gⓄ8K�R����K��Q�k8�Z�d�i���R���Pn����]�Ш��y�C� �m6ܠae�5m�=��ңe��P�������>����C��ʏ��v��J ��\ ��nF���ʶ����Nwoن[�>������8e���%�l n��IA��?B���4��8'��'�kvէ���p�:���$���s��9)NcKTv�)�wQ�f-w�����5�$�ɣ��j�Mc=ރbX���!�癄 %PDF-1.3 %���� 2e JAE��y�^�xu�2�d��}}$��c��CE;�Y_������_]A�����|������6��\������ {?� Use this product-focused checklist for focus group discussions or … endobj The discussion will last approximately one hour. The focus group is intended to identify community strengths and barriers Exploration questions: get to the meat of the discussion 3. 1 0 obj ... No one will know who said what. A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. A focus group is a small-group discussion guided by a leader or moderator. I want this to be a group discussion, so feel free to respond to me and to other members in the group without waiting to be called on. 5 0 obj A focus group is a gathering of stakeholders who are selected to participate in a planned discussion intended to uncover perceptions about a particular topic in a non-threatening environment. 0000001207 00000 n A focus group discussion is a qualitative data collection method that engages 6 to 12 people—with shared characteristics pertinent to the specific discussion topic—and is led by a trained facilitator. Entering Students: SAMPLE Focus Group Discussion Guide What follows is a sample focus group discussion guide that can be used to collect information from entering students. Within each theme we have tried to address what are the possible sub-questions depending on group’s answers. 3 0 obj This resource is a compilation of sample focus group discussion guides that were developed in 2004 by Family Health International in collaboration with ACQUIRE/ EngenderHealth and local partners for use in Guinea. endstream endobj 118 0 obj << /Type /FontDescriptor /Ascent 905 /CapHeight 0 /Descent -211 /Flags 32 /FontBBox [ -665 -325 2028 1037 ] /FontName /KIIELC+Arial /ItalicAngle 0 /StemV 0 /FontFile2 121 0 R >> endobj 119 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 122 /Widths [ 278 0 355 556 0 0 667 191 333 333 0 0 278 333 278 278 556 556 556 556 556 556 556 556 556 556 278 0 0 0 0 556 1015 667 667 722 722 667 611 778 722 278 500 667 556 833 722 778 667 778 722 667 611 722 667 944 667 667 0 0 0 0 0 556 0 556 556 500 556 556 278 556 556 222 222 500 222 833 556 556 556 556 333 500 278 556 500 722 500 500 500 ] /Encoding /WinAnsiEncoding /BaseFont /KIIELC+Arial /FontDescriptor 118 0 R >> endobj 120 0 obj << /Filter /FlateDecode /Length 23493 /Length1 39052 >> stream You will need around 10 volunteers to help facilitate the focus group. 0000003060 00000 n zPm�U�H� ��]Q��F�"g8��e��� �&�c� �K- trailer << /Size 125 /Info 106 0 R /Root 111 0 R /Prev 146586 /ID[<1963fdbdc8ad5cc41a7af8d7cc381245><1963fdbdc8ad5cc41a7af8d7cc381245>] >> startxref 0 %%EOF 111 0 obj << /Type /Catalog /Pages 105 0 R /Outlines 63 0 R >> endobj 123 0 obj << /S 369 /T 438 /O 501 /Filter /FlateDecode /Length 124 0 R >> stream endobj discussion. It might be possible that Focus groups generally utilize convenience sampling. H�b```f``�������A��b�@�� 9������y ��(��6�W�3��p�_����_���i`���x�p�Bˊ'��hX������s���i2�]��k'�WM�������.�d6Y��c-N�ƶ'��x���p)Z���X�P�� K`����D��SHF�8˾N��a����t?��`G�A(� Ht@|c`� q�dM �l &|�*M����@,6!����c#���6��O��¸B́�mՁ����+�p��clj���Y�a,a�RL`�4&ө�x���!U��1o������>��[�Ȟ���D�@� R��S endstream endobj 124 0 obj 358 endobj 112 0 obj << /Type /Page /Parent 108 0 R /Resources 114 0 R /Contents 117 0 R /Annots [ 113 0 R ] /Thumb 66 0 R /MediaBox [ 0 0 612 792 ] /CropBox [ 0 0 612 792 ] /Rotate 0 >> endobj 113 0 obj << /A << /URI (mailto:rkrueger@tc.umn.edu)/S /URI >> /Type /Annot /Subtype /Link /Rect [ 255 292 359 306 ] /C [ 0 0 0 ] /Border [ 0 0 1 ] /H /I >> endobj 114 0 obj << /ProcSet [ /PDF /Text ] /Font << /TT2 116 0 R /TT4 119 0 R >> /ExtGState << /GS1 122 0 R >> >> endobj 115 0 obj << /Type /FontDescriptor /Ascent 905 /CapHeight 0 /Descent -211 /Flags 32 /FontBBox [ -628 -376 2034 1048 ] /FontName /KIIEEB+Arial,Bold /ItalicAngle 0 /StemV 133 /FontFile2 120 0 R >> endobj 116 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 122 /Widths [ 278 0 474 0 0 0 722 0 333 333 0 0 278 333 278 0 556 556 556 556 556 556 556 556 556 556 333 0 0 0 0 611 0 722 722 722 722 667 611 778 0 278 0 722 611 833 722 778 667 778 722 667 611 722 667 944 667 667 0 0 0 0 0 0 0 556 611 556 611 556 333 611 611 278 278 556 278 889 611 611 611 611 389 556 333 611 556 778 556 556 500 ] /Encoding /WinAnsiEncoding /BaseFont /KIIEEB+Arial,Bold /FontDescriptor 115 0 R >> endobj 117 0 obj << /Length 569 /Filter /FlateDecode >> stream <> Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). The format we are using is a focus group. Here’s the scoop on employee focus group best practices. ���� JFIF x x �� C The facilitator’s greatest challenge is to be seen by participants as an objective and effective conversation leader. endobj Exit question: check to see if anything was missed in the discussion AN EXAMPLE Questions for a Focus Group on Dental Flossing Focus group discussion with elderly participants about ageing, health and care in Tahuna (North Sulawesi), Indonesia. • Captures real life data in a social environment • Researcher can increase sample size … 9 0 obj Though it is not to be used rigidly, like a questionnaire. the program was made quite clear by the focus group discussions. ���8�c8N���i2M�7�Mj��*n+?�@��Z�O��3˼�0D�i�A%�v����3\� ���)�Jh-�LWE-F�rQ+֋�2K.�T�JSS�1uF�����z��Y���i2w�M�;mY~2أ�9+�c?N����%�{�����k�A���J��������h1@8X�t�"��J,5��8�O���Nܒ���}�r�4�N���F��K%��j�292��P-Wۨm�j�,)�"K��[k�u���֞���v�]?Τ9�5��o�a�~ˆ�q��A6z�q��N#�YO�TE��uZI����c�ae�b��.Q,���U��s��X��E#�v+d�+��ilC�|E.d�.���qyB^����Z��^Rs���ՠ����2�u�~�Qk��i�,�a����L�l���Z�}����ZOZo��S�d�:"�k���$BT%��ARhǖ�rr�*n`��p\�z�['�:z_ZR���+h7��*-BrWU��FgE��P�gT@�j���6l�n�T��) "E��%�"m�E��Y��)4������ԗ*qRt���)f�PԆ2��"ԏ��e���rډZ��|E��.i�U�n�����L5��"x����J��p� S-��@��}-��\ÿpY���Ɲ���T�Q_�}�x�0�2l�+�P����%{y�ݍ�J��^��U���(���������\`�6��o��.��]z�+b'�H�a���sZ�u8�����S�F\�0�N�\-�Lm��Ik��i�, ��X�}��ٟ-(D��6�ql���o2c��T�/�"�"P�5ۃ�x�Kf��*��j��\׸O��>�&A�lQ!��c9��Ͽ`�w8�h;�q����,*X_*K���Ș�������}�AcX�m�T��}�TYpȣ��n�4����]Wh[tA?�k��d�ɢT��������H�E;���h$�<9�KMM. �`4j���3�A&)�E5�2g��1����AU�&� �#8�}���Ϡ��E��# �C���)���r�`�5��T����y=Q��j���˰�,f�Y����[Ě�̯�|���K�jl��EXI��#�V�mx(PL���~֔�1��_M8B([;�]3e^�у1��2%��^���3�p����F5Nm��y�o�� ;ȟ��-Q�]�|s��O{$��L������J�Ð˚Q�)�=~J��W�+�z���K�#��.��^��h�E 0000027371 00000 n A brief discussion of the nature of focus group data and its analysis is included as well. Preparing for focus group discussion 8. <> Focus Group Interview Template. 0000001401 00000 n samples. i��Ј ��DZ�n���+ ێ&�������'���B~6O�/��C힖- endobj 0000001694 00000 n At the focus group discussion, the facilitator encourages participants to explore topics in … ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. Just be honest. <> The focus group moderator guide is an important tool, in qualitative research. Guide Objectives for a Focus Group Discussion. Introduction: Thank you for the opportunity to speak with you.We are a research team interested in learning more about agriculture in this area. FGDs are a predetermined semi-structured interview led by a skilled moderator. Leading an employee focus group takes skill, but with the right tips and a bit of practice, you’ll be well on your way. <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Throughout this guide we use the example of … 6 0 obj 0000001185 00000 n Responses given in a focus group are verbal, open-ended, relatively broad and qualitative. endstream Taken from the US Centers for Disease Control and Prevention's "Making Health Communication Programs Work," this guide spells out the steps to be taken by a focus group moderator. 2 0 obj However, I would appreciate it if only one person did talk at a time. :D�'���C�xh����o�$�.��Y��!�Vz��|h�n��dz���M����[��6h�R��4l�8r��1�ޢ�>�S�������v#E��vR�lr`�C3|�B��bfexr�:P�U�0F�2��ù�bw�^�;�1� Opening Remarks (2 Minutes) Thanks for coming today. Sample Focus Group Moderator's Guide. stream <> In what follows 6 or 7 main themes have been identified. This is, in fact, a good example of how useful focus groups can be as evaluative tools. Focus groups are common in three situations: Initial stages of a research study; While creating a plan of action during research; After the completion of the study to establish results; For example, a laptop company needs customer feedback about an upcoming product. H�|U x����������O����& M���2��&>�\I4AH+5L�ٮt�"�Q��R�?d�>C�S�����j�J���S����2cϳ���}�9�y���yA �0�#s{'NX��4���U���p?`/�.�Y���(ߝ�ɓʟ/��߇ ~����O�=�`ي$ �?_]R�*���I�,o4��S�>l����}����Y7�|��y@H���]4ww0�/�w��f��hx����\e�v���2�.�>��q��ޗ�X\��sU'�����B�om@��A`^����w�_q��u���m؂�Sұ��"w(�� �۬�Oh� Forming focus groups from a representative sample of workers across teams can speed up the data collection ... focus group discussions, outside of the session. 0000002416 00000 n Instant Focus Group Questions e-book shows you how to integrate research objectives,topics, and focus group questions into the moderator guide. Focus Group Discussion Guide—Farmers groups group members Instructions: This FGD will be conducted with 6 to 12 participants who are members of a farmers group targeted for OFSP. stream Important skills that a group moderator should possess 3. It is used to learn about opinions on a designated topic, and to guide future action. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. 0000000726 00000 n No matter why a focus group is formed, you can help your members have a more productive session by asking questions that grab their attention and get them thinking beyond the obvious. The focus group takes approximately 2 hours to complete. Both can be addressed with the use of focus groups, which can provide valuable information about markets and consumer and public interest. endobj The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. The moderator can bring any changes in order to better facilitate the discussion during the group discussion allowing better results in terms of information derived by a focus group. ",#(7),01444'9=82. What Is a Focus Group Discussion? Guidelines for conducting a focus group 6. The focus group facilitator’s role is to guide a discussion around specific, pre-determined subjects, in an objective, respectful manner. The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. According to Morgan et al. The Focus Group Discussion (FGD) Report is based on findings from 17 FGDs and one international 1325 expert conference, held in 16 countries with over 200 participants.1 The report informs the Global Study on Women, Peace and Security, called by UNSCR 2122 to "highlight examples of good practice, implementation gaps and endobj 4 Key Types of Focus Group Questions: 25+ Examples & Samples. <> �H�9M�et]�"q\�� �"�.�ێ�� Use it every time you moderate a group or depth interview. 0000003267 00000 n 0000000651 00000 n <> 7 0 obj Wall posters state the FGD topic, objectives and questions (photo by P. van Eeuwijk). Using a focus group discussion method, we collected data from 23 students. In an employee focus group, employees take part in a guided discussion … A focus group is a small-group discussion guided by a trained leader. Focus groups as qualitative research 4.
2020 focus group discussion guide example